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The content analysis guidebook

The content analysis guidebook
Bibliographic Highlights  

The content analysis guidebook / Kimberly A. Neuendorf. -  2nd ed. - Los Angeles [etc.] : SAGE, cop. 2017. - XVII, 438 p. : il. ; 26 cm
ISBN - 9781412979474
Assunto - Análise de contéudo; Pesquisa documental; Metodologia científica


Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated second edition of The Content Analysis Guidebook, author Kimberly A. Neuendorf drwas on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that rpovide readers with a deeper understanding of the research process and its many real-world applications.


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